Peep this little ditty of a video and watch The Cake Group's take on the evolution of marketing: from selling, to sexy, to corporate, to ambush. Now it is about the power of the people and listening. Power is key here. No longer can firms stuff sub-par products down our throats via media spending, ROI, or coolness. They can try, but we the people have found our individualized and powerful voices thanks to technology. No longer do our hand written or emailed complaints end up in the trash, no longer are our verbal complaints logged in some call center's software. Now we can alert or encourage all of our friends, and your friends, and their friends, and perfect strangers to dump or dig a brand, a product/service, or a company with a simple click of a button. Welcome to the age of the engaged consumer. So if you love a product or a brand, tweet about it, digg it, blog your butt off. If a product or a brand wrongs you, let it be known. From your machine, a terminal, or a device, raise your voice and let it be heard! If you are fed up with it or if you disapprove, let us know, and in doing so perhaps piece by tiny little piece our world can become a better place.
We are entering a new and fascinating age in marketing. So engage, listen, learn and change if need be. That goes for our governments as well.
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